Data collection: Portfolio data you can trace to the source

Data collection: Portfolio data you can trace to the source

Authors

Q Chen, Meghan Byrd

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Read time: 

1 minute

Published date: 

April 2, 2026

Improve reporting confidence with the addition of qualitative metrics and the ability to track financial data.

For rigorous analysis like valuations, VC and PE firms face challenges both in collecting the portfolio company data and also in the ability to track information accuracy throughout the ingestion process. We’ve revamped our Data Collection product to give you the ability to collect qualitative data and also track the source of every financial metric for absolute data integrity.

Better storytelling with your data

Quantitative metrics like revenue and head count only tell part of the story. You can now define and request qualitative key performance indicators—such as "yes/no," dates, and text-based strategic updates—directly through Carta Data Collection. These qualitative responses flow into the same dashboards as your numeric data, eliminating the need to hunt through one-off emails or disconnected spreadsheets to understand portfolio company performance.

Qual KPI collection

Verify inputs with one-click tracebacks

Our AI-enabled financial statement extraction introduces significant efficiency and accuracy improvements, and it doesn’t have to be a black box. With the new traceback feature, you can now click on any financial metric to see its exact origin and the parent-child relationships of line items—such as seeing exactly how subscription and service revenue roll up into total revenue. You will also be alerted of any data discrepancies in red so you can review and make corrections before confirming the import.

Financials Trackaback

This granular visibility ensures you and your internal stakeholders have total confidence in the accuracy of your firm’s financial reporting.

Q Chen
Author: Q Chen
Q is Director of Product Marketing at Carta with more than 15 years of product marketing experience, including six years in fintech. Q specializes in aligning customer needs with the solutions Carta builds to deliver clear, meaningful value.
Meghan Byrd
Author: Meghan Byrd