Carta vs. Pulley
Why companies choose Carta over Pulley


Dynamic tools for every stage
Dynamic tools for every stage
Use an equity management platform designed for every step of your startup's journey, with tools to help you fundraise and manage equity effectively. And if you’re an early-stage founder, it’s completely free.

Get experienced, industry-leading support
Get experienced, industry-leading support
Carta makes equity accessible to all—with dedicated agents, simple processes for employee grants, and educational resources for both first-time and long-time shareholders.

Tap into a powerful network
Tap into a powerful network
Building something great takes a community. Carta is dedicated to forging the strongest network of law firms, VCs, and integrated financial service partners in equity management to help your business grow.

Start compliant, stay compliant
Start compliant, stay compliant
Equity is more than ownership—it's also the responsibility that comes with it. That's why the Carta platform doesn't just make managing and issuing equity easy, but provides built-in compliance to help you avoid any missteps.
Trusted by over 1.7 million equity holders









FAQs
My company is at a very early stage, is it true I can get Carta for free?
Yes. If you're a company with under 25 stakeholders and have raised less than $1 million, you can sign up for Carta Launch and access a full suite of equity management software—for free. Learn more here.
What could I expect from the onboarding process?
Once you sign up, the implementations team will provide full support as you get started. Depending on the size of your company, you can be onboarded onto Carta in a matter of hours.
I’m a first-time founder, how can I be sure Carta is right for my startup?
Every startup is different, but building a strong foundation of equity management will set you up for success.
With Carta, you'll have access to industry-leading support and education to help you navigate your cap table and equity like a pro.
Can I get a demo of the cap table management product?
You can sign up for a demo here, or take a video tour to learn more on how this cap table management software works.
What else does Carta offer to assist with fundraising?
Carta provides founders access to a powerful suite of fundraising tools, industry data, and experts, helping them with everything from issuing SAFEs to receiving funds.
Learn more about how you can prepare, raise, and close from one platform here.
- Cap table management
- Fundraising benchmarks
- SAFE financings
- Everything in Launch
- ESOP management
- Advanced scenario and exit modelling
- Everything in Build
- Valuations (IFRS13/409A)
- Dedicated valuation audit support
- Everything in Grow
- Expense reporting (IFRS2/ASC 718)
- Technical financial reporting support
Want help deciding? Email us at: startups-apac@carta.com. Whatsapp us at: +65 8020 2603