From Paper to Portfolio: The Executive’s IPO Playbook to Shift from Private‑to‑Public

A webinar hosted by Carta & Morgan Stanley

The transition from a private to a public company is more than just a liquidity event; it is often a fundamental shift in how companies manage their employees and compliance obligations, and for some executives, a shift in how they may decide to manage their personal financial futures. While many executives may not consider things like tax obligations, 10b5-1 trading plans, and portfolio diversification until they are on the doorstep of an IPO, the strategic groundwork laid during the late-stage private phase often can help determine long-term wealth preservation.

Watch this panel discussion with experts from Carta and Morgan Stanley designed to bridge the gap between the private and public worlds. We explore the journey from managing "paper wealth" in a private company to navigating the rigorous regulatory environment and newfound liquidity of the public markets.

The panel includes:

John Longyear, Senior Director, Wealth Management, Carta
Matt Nash, Executive Director, Private Wealth Management, Private Wealth Advisor, Family Wealth Director, Morgan Stanley
Joshua Shek, Executive Director, Head of the Retail 10b5-1 desk and COO of the Executive Financial Services, Morgan Stanley
Moderated by: Natasha Arora, Senior Director of Business Development, Carta

What We Cover:

From Paper to Portfolio: Converting illiquid private equity into a diversified public wealth strategy post-exit.
Tactical Liquidity for Officers: Managing personal diversification within the bounds of strict public-market regulations.
The 10b5-1 Safeguard: Why early-stage compliance [preparation] is critical for protecting executive reputations and assets long before the S-1 filing.
Pre-IPO Housekeeping: How Carta and Morgan Stanley can help you and your company prepare for an IPO to help ensure a seamless listing

_{This material has been prepared for informational purposes only. It does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. Morgan Stanley Smith Barney LLC ("Morgan Stanley") recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Morgan Stanley Financial Advisor. The appropriateness of a particular investment or strategy will depend on an investor's individual circumstances and objectives. Past performance is no guarantee of future results.}

_{Initial public offerings (IPOs) and secondary offering suitability requirements apply. There is no guarantee of receiving IPO shares. Please be advised that public offerings are not suitable for all investors. IPOs are highly volatile and risky and should not be considered by investors with conservative investment objectives or low tolerance for risk.}

_{Individuals executing a 10b5-1 trading plan should keep the following important considerations in mind:
(1) 10b5-1 trading plans should be reviewed and approved by the legal and compliance department of the individual’s company.
(2) Most companies will permit 10b5-1 trading plans to be entered into only during open window periods.
(3) Recent rule changes will require a mandatory cooling-off period between the execution of a 10b5-1 trading plan (or a modification) and the first sale pursuant to the plan (or the first sale following such modification).
(4) 10b5-1 trading plans do not alter the nature of restricted and/or control stock or regulatory requirements that may otherwise be applicable (e.g., Section 16, Section 13).
(5) 10b5-1 trading plans that are terminated early may weaken or cause the individual to lose the benefit of the affirmative defense.
(6) 10b5-1 trading plans may require a cessation of trading activities at times when lockups may be required at the company (e.g., secondary offerings).
(7) Recent rule changes will require companies to publicly disclose material terms of Section 16 director and officer 10b5-1 trading plans, and the early termination of such plans.

Morgan Stanley Smith Barney LLC, its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice.}

_{Diversification does not guarantee a profit or protect against loss in a declining financial market.}

_{Preset Diversification Program is a registered Trademark of Morgan Stanley Smith Barney LLC, protected in the United States and other countries.}

Featuring

Matt Nash
Executive Director, Private Wealth Management, Private Wealth Advisor, Family Wealth Director
Morgan Stanley
Joshua Shek
Executive Director, ‎ Head of the Retail 10b5-1 desk ‎ ‎and ‎ COO of the ‎ Executive Financial Services‎ ‎ ‎ ‎
Morgan Stanley
John Longyear
Senior Director, Wealth Management
Carta
Natasha Arora
Senior Director of Business Development
Carta

DISCLOSURE: This event is presented on behalf of eShares, Inc., dba Carta, Inc. (“Carta”). The content of this event is not, and no opinions or comments shared in this event should be treated or construed as, accounting, business, financial, investment, legal, tax, or other professional advice or services. This event is for information purposes only. The content of this event is not intended as a recommendation, offer or solicitation for the purchase or sale of any security. Carta does not assume any liability for reliance on the information provided herein and undertakes no obligation to update content. The opinions of the guests and host are their own and do not reflect the view of Carta or Carta’s affiliates. All product names, logos, and brands are property of their respective owners in the U.S. and other countries, and are used for identification purposes only. Use of these names, logos, and brands does not imply affiliation or endorsement.