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Founder Education

What every startup founder needs to know about 409A valuations
What every startup founder needs to know about 409A valuations
A 409A valuation is an important (and legally required) step for startups. Learn what founders should ask before updating their 409A in a volatile market.
How much equity should I give early employees?
How much equity should I give early employees?
Three experienced startup founders narrow down six key factors to consider when deciding how much startup equity to give your first 10 employees.
Introducing Carta Incorporation Resources
Introducing Carta Incorporation Resources
Not sure about how to incorporate your business? Carta Incorporation Resources is the simplest path to making the right decision.
C corp vs. LLC
C corp vs. LLC
How you incorporate can have huge implications for your startup. Here’s a look at C corp vs. LLC structures, with key differences and examples for each.
How much should I pay my first employees?
How much should I pay my first employees?
Startup founders often ask what they should pay their early employees. Learn more about compensation strategies for early startup employees.
Carta Launch: Free startup tools for early-stage founders
Carta Launch: Free startup tools for early-stage founders
Carta Launch is a platform with free startup tools to help founders raise funds, issue equity, and hire effectively.
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